Tag: List Building

How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The money is in the list. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Nothing else really matters.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.

It’s not enough to have a good freebie, though. It’s also critical to put together a squeeze page in the right manner. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want people to sign up for your list, not to have them click away to something else.

Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember that your squeeze page is there for a single reason – to build your list. Every word on the page should serve that function.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. It’s true – the money is in the list!

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Email List Building Strategies

You need a list. That’s a given. This is the most important factor in your long-term success. Because you can market to your list whenever you want. It’s like a renewable resource that allows you to make money on demand.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

  • Your Landing Page
  • The Bribe
  • The Thank You Page

Your Opt-in Page – The landing page is the page that has your opt-in form on it. This is where they will enter their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. The funny thing is that people just don’t know what to do unless you tell them.

If you want to add some extra juice to your opt-in page add a video to it. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. You can also find ready-made list building tools that include video squeeze pages.

The Bribe – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. This means your bribe needs to be very attractive.

The only way to make this work is to provide real value. Then it becomes something people want to get from you. And can benefit from. Here’s some examples:

  • An eBook
  • A piece of software
  • A video tutorial
  • A multi-part email series

Basically, you just need some content. Something that’s useful and helpful to your visitors. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.

If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. ;-) One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And make money right away from your list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And do your own writing for this content. Or have someone ghost write for you.

Summing it up

Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or if you get a ready-done package. The important thing is that you build your own list starting now. Because once its built… You’ve got a license to print money!

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Pros And Cons Of Different Content Distribution Strategies

Article marketing can be very beneficial. But if you want to make the best use of the same, it is important for you to develop your own content distribution strategies. Following are some of the most common strategies that people generally use. Let’s go exploring the pros and cons of each of these strategies.

Emailing Unsolicited Content

One of the most common but the worst strategy is to email unsolicited articles to millions of recipients at a time. You are not recommended to follow this strategy, as it is nothing but spam. Spamming is not good for the health of your website promotional campaign. If you follow this kind of free content distribution strategy, you will only be risking your business reputation.

Posting In Public Forum

One of the wrong content distribution strategies is something that usually the newcomers tend to follow. They start posting their readymade thoughts in public forums, and in the end of the article, they include a link to their website. This method can be useful as long as the content speaks of quality and is found valuable by the members of that forum. However, if the readers get even the slightest hint that you are trying to promote your website, it will have a negative impact on your article marketing efforts. Therefore, if you think that you are smart enough and you will never get caught, you may go ahead with this strategy. However, this strategy is not highly recommended, as public forums prohibit such attempts. Besides that, these content distribution strategies are also time-taking. It takes a long time before you start getting some web traffic from that forum.

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Submitting To Article Directories

This is one of the authentic and most powerful ways to do your website promotion. In fact, when we talk about article marketing, we basically mean promoting your website by submitting articles to free article directories. These content distribution strategies will eventually help your site get a substantial amount of traffic. In this process, you just have to write a quality article that has some value for the reader, and then post the same in an article directory, such as ezine articles, go articles, and other such directories.

Article Submission Services

One of the best content distribution strategies is to avail a good article submission service. In this method, you do not need to submit the articles to all the article directories manually. You just have to submit the article to the websites of the article submission service providers and they will then submit your article to hundreds of article directories. You just have to pay a couple of dollars for this kind of service.

Free Info On Content Distribution Strategies

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Article Directory Submission – Stick To The Basics And Success Will Come Your Way

Article directory submission is one of the most powerful ways to boost your website professional campaign. If you think that you can write good articles, you can use your creative talent to increase the web traffic to your site substantially. On the other hand, if you are not good at writing articles, you are still recommended to use this method of article marketing. You can do this by availing the services of ghost writers. If you follow the article directory submission guidelines properly, you will not only be able to create lots of back links pointing to your site but you will also get a good source of income. However, you should note that it is a time-consuming process, and it does take some time before it starts producing the productive results. You need to put in some real hard effort in order to make the best use of your article marketing efforts. If you are considering free content distribution, you will find the following tips very useful.

Free Info On Article Directory Submission

Spelling And Grammar

There is nothing worse than reading an article with lots of spelling and grammatical mistakes. Your readers will get a very bad impression about you and your business, if the articles you have submitted contain spelling and grammatical errors. Therefore, it is very important for you to thoroughly proofread your articles before article directory submission. Some article directories do you a favor, as they review your article and inform you if they find some kind of spelling and grammatical errors.

Factual Errors

Likewise, in cases of any kind of factual errors in your article you will lose your credibility among the readers. Therefore, before you submit articles, you must thoroughly check it for any kind of factual errors.

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Title Of The Article

When it comes to article directory submission, you must also pay special attention to the title of the article. It has to be catchy and attractive enough to motivate the visitors to read the entire article. Make sure that the title is self-descriptive. The visitors must get an idea regarding the content of the article just by reading the title. You should take care of the relevancy factor. You are not supposed to create a false title just in an attempt to attract the readers. For example, if you have written an article regarding how to get started with Adsense, you are not supposed to give it a title like “The Top Secrets To Succeed In AdSense”. If the readers do not find any top secrets of success in your article, they will never read the articles with the same pen name.

There are several other things as well that you need to keep in mind while you are doing article directory submission. For example, you are not supposed to include any affiliate links in these articles.

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The Power Of Article Distribution And List Building

When it comes to article distribution and list building, there are several ways to use article marketing to build a strong list of prospects. However, if you are planning to use this method for list building, it is always better that you do it like a professional. You can use plenty of methods to build lists, but if you just latch on to just any method, you may end up having a list that is not very valuable. That is why I never recommend purchasing a readymade list. Such a list will never help you make a considerable amount of profit, as the list usually does not include quality prospects. Purchasing the list is perhaps the worst method that you will ever come across. On the other hand, article distribution and list building can produce much productive results. If you do proper marketing with free content distribution, you will never be disappointed. It will not only increase the web traffic to your website, but you will also be able to attain a higher volume of sales. It will directly influence the conversion rate in a positive manner.

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One Step At A Time

The key to success here is to do the right thing at the right time using the right strategy. Always remember that when it is about article distribution and list building, you are recommended to take just one step at a time. The sad part of the story is that despite being such a powerful method of article marketing, most people do not know that they can use this method to build a strong list as well. Because of this unawareness, most people just focus on submitting the articles to free article directories in order to increase the web traffic. List building through articles never comes to their minds.

Steps To Build Lists Using Articles

Let me share the essential steps needed for article distribution and list building. There are basically three steps that you have to follow:

Free Info On Article Distribution And List Building

  • The first step is to write a variety of quality articles based on the niche market that you are targeting. The articles may be simple informative ones, news articles related to the current events in your industry, or product reviews.
  • When you are ready with a good bulk of articles, you can use a couple of them for free content distribution, some for your site, and rest for the newsletter.
  • The thirds step is to repeat the first two steps consistently very month.

If you follow the three simple steps of article distribution and list building, very soon, you will not only be able to build a strong list, but your articles will also keep the list responsive and lucrative.

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